Successful Website Marketing

Want your website marketing to be successful?

Website marketing is one of the best Return on Investments (ROI) a business can incorporate into its marketing strategy. Your website marketing can involve search engine placement, search engine optimization and/or link popularity building. Maximizing this investment is what our website marketing services are all about.

Having a website is NOT ENOUGH!

Successful Website Marketing will take your advertising dollars and target your potential customers to visit your website. This is done in following ways.

First, tweak your website to make sure key phrases are sprinkled throughout. The more specific your key phrases, the more targeted your audience will be. This also has a much better chance of getting your website ranked higher in the search engines on those key phrases than by using single key words. For example, how many people look up the word “movies”? But when you narrow the search down to “movie house,” “movie rentals,” or even “movie rentals Richmond Virginia” this narrows your search down considerably. This in turn gives you a better chance of getting that customer’s attention with your website answering his or her query. It will not be lost among the thousands of responses to their search.

Who do you want as a website customer?

The more refined your key phrases, the better qualified your visitor will be, and in turn the better chance to have that visitor turn into a customer spending money on your products and/or services.

How do I get my website ranking on the search engines?

Second, get your website listed on the top search engines for each these key phrases by getting inbound links to your website from other reputable sites. This gives your website credibility, like a good review. Reciprocal links are good, but inbound only are better. They show that someone thinks your website is worthy of showing it to their customers without asking for something in return. This can be accomplished by writing articles for trade publications, press releases, etc. as well as creating top quality content that others just “naturally” want to link to as resources for their visitors.

Successful website marketing beyond the competition

Fourth, we analyze your competitors advertising campaigns and find similar campaigns to offer you, finding what works for them and what does not. We make all the contacts and disclose all the exact ad rate information to you. If you like it you can advertise there.

You have probably seen the ads that tout they can list you on 500 search engines for $99. This reminds us of the saying “if it looks to good to be true, it probably is.” Putting your web site on 500 search engines would be great except for one thing, only the top 10 search engines and directories will generate significant qualified leads to your site. The top search engines to concentrate on are Google, Yahoo! and other popular engines.

Website Marketing is becoming the new avenue for online business success. Website Marketing is often performed by a company specializing in SEO (Search Engine Optimization). It is a vital part of any successful online marketing project.

Search Engine Optimization means building, or rebuilding, your website with the key elements that the search engines utilize. If they favorably rate your site, you will enjoy hundreds, if not thousands, of free visitors from them.

In fact some research has found that at least 65% of traffic to websites comes from search engines. This is just a general figure and, of course, varies depending on the other marketing methods you employ, however this figure does give you some indication of the  importance SEO and Successful Website Marketing are to any online business.

Marketing is considered a necessary evil for many businesses and website marketing is just one facet of this. For those who choose to market their website succesfully, it can be quite rewarding.

For more info regarding your successful website marketing, please visit the remainder of this website at My NC SEO or feel free to contact us directly anytime.