What is Internet Marketing?

Internet marketing, also referred to as e-marketing, i-marketing, online-marketing, or web-marketing, is the marketing of products and/or services via the Internet.

Internet marketing also refers to the placement of content in various places around the World Wide Web for potential customers to find through SEM (Search Engine Marketing), SEO (Search Engine Optimization), Banner Advertising, Link Building, e-Mail Marketing, and Social Marketing through social media sites (ex: Twitter.com, Facebook.com, Myspace.com, etc.).

Much like other forms of marketing, Internet marketing involves introducing your products/services to people as well a building and enhancing brand loyalty. Consistency without becoming dull or boring helps to hold customer attention as well as gain rankings on the major search engines like Google.com, Yahoo.com and Bing.com.

Unlike other forms of marketing, Internet marketing is often very niche specific geared towards a single user browsing the content rather than millions watching a TV ad. This can be very useful when your products/services are only useful for a limited group or specific interest. That is exactly what makes the Internet a perfect choice over other media options for limited niche products and services!

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